{"id":4505,"date":"2023-12-11T17:48:10","date_gmt":"2023-12-11T17:48:10","guid":{"rendered":"https:\/\/zacharypellison.com\/?p=4505"},"modified":"2023-12-18T07:46:13","modified_gmt":"2023-12-18T07:46:13","slug":"dental-seo","status":"publish","type":"post","link":"https:\/\/zacharypellison.com\/dental-seo\/","title":{"rendered":"Dental SEO in 2024: Is Your Dental Practice Ready?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4505\" class=\"elementor elementor-4505\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8caac0 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"c8caac0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b605f52\" data-id=\"b605f52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8ac0e6 elementor-widget elementor-widget-heading\" data-id=\"e8ac0e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Trends That Will Define Your Digital Success in 2024<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50b3421 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50b3421\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d431e2f\" data-id=\"d431e2f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9564226 elementor-widget elementor-widget-text-editor\" data-id=\"9564226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>I&#8217;ve got to say, when it comes to local dental SEO, especially for dentists like you, I was pretty <strong>hesitant<\/strong> in the past.<\/p><p>I mean, about eight years ago, I was the guy saying I wouldn\u2019t touch a local SEO campaign with a ten-foot pole! My thinking was, it\u2019s <strong>a lot<\/strong> of work with all the local and traditional SEO elements combined, right?<\/p><p>Plus, back then, most businesses weren\u2019t exactly lining up to throw big bucks at local SEO.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b5c11 elementor-widget elementor-widget-text-editor\" data-id=\"53b5c11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>But here\u2019s the thing \u2013 I\u2019ve had a bit of a change of heart. You see, in the dental world, local dental SEO isn\u2019t just some extra task on the checklist.<\/p><p>It\u2019s a game changer. It\u2019s what makes your practice pop on the digital map and gets target patients walking through your door. So, yeah, I\u2019m eating my words here, and I\u2019m okay with that.<\/p><p>I\u2019m now all about helping you with <strong>dental SEO<\/strong>, and trust me, it\u2019s going to make a world of difference for your practice.<\/p><p>Let\u2019s dive into this together and see how we can <strong>make your practice attract, gain and retain <\/strong>patients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0a961 elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"4f0a961\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.19.0 - 07-02-2024 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote .e-q-footer:before,.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before{content:none}.elementor-blockquote{transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote .e-q-footer{margin-top:12px;display:flex;justify-content:space-between}.elementor-blockquote__tweet-button{display:flex;transition:.3s;color:#1da1f2;align-self:flex-end;line-height:1;position:relative;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-left:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover{background-color:#0967a0;color:#fff}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover:before,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button svg,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-left:7px #f9fafa;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Despite having a stellar website and compelling content, without the right Website SEO strategy, your site will remain invisible to search engines, thwarting its potential for high rankings and visibility.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%22Despite+having+a+stellar+website+and+compelling+content%2C+without+the+right+Website+SEO+strategy%2C+your+site+will+remain+invisible+to+search+engines%2C+thwarting+its+potential+for+high+rankings+and+visibility.%22&amp;url=https%3A%2F%2Fzacharypellison.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4505\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0569882 elementor-widget elementor-widget-text-editor\" data-id=\"0569882\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So, here&#8217;s the deal for you as dentists. We&#8217;ve <strong>completely<\/strong> revamped our approach at our SEO agency.<\/p><p>Now, a whopping 80% of our dental SEO work is laser-focused on local services, and this is huge for dental practices like yours.<\/p><p>Let&#8217;s be real \u2013 not every business <strong>benefits<\/strong> the same from local SEO. I mean, a coffee shop or a gym paying $2,000 a month for SEO?<\/p><p>The numbers just don\u2019t work. They&#8217;d need a constant stream of new customers every month to make that worthwhile.<\/p><p>But when we talk about dental practices, it&#8217;s a whole different ball game.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9c7e5 elementor-widget elementor-widget-heading\" data-id=\"ac9c7e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO for Dental Practices: Quality Over Quantity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20e124 elementor-widget elementor-widget-text-editor\" data-id=\"e20e124\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dental services are unique.<\/p><p>Each patient you gain through our Digital Marketing or SEO efforts represents significant value to your practice, both in immediate terms and potentially over the long term.<\/p><p>This high customer value is exactly why our continue work for practices like yours is so important. We don&#8217;t need to flood your clinic with patients to make the numbers work.<\/p><p>Just converting leads to patients each month and working with on patient retention and ongoing <strong>dental SEO services.<\/strong><\/p><p>What this means for you is that, with our targeted approach, we&#8217;re not just aiming to increase online visibility or your patient contact information; we&#8217;re aiming to bring in the right patients.<\/p><p>Those who are looking for the specific dental care services you offer and are ready to commit. This is where our dental SEO experts can make a real difference for your practice, ensuring you get a significant return on your investment.<\/p><p>So, for your dental best practices, this shift in our strategy is designed to bring you the kind of patients that will help your practice thrive, not just survive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7dc34d elementor-widget elementor-widget-heading\" data-id=\"f7dc34d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unlocking the Potential of Dentist SEO: A Game-Changer in Dental Patient Acquisition.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef0948 elementor-widget elementor-widget-text-editor\" data-id=\"2ef0948\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Local Search Engine Optimization can be a game-changer for your dental practice, and let me explain why.<\/p><p>It&#8217;s <strong>surprisingly<\/strong> easier to get noticeable results with local dental SEO, and I&#8217;ll demonstrate that in just a moment.<\/p><p>The real power lies in the prominence of local search results. Imagine someone <strong>searching<\/strong> for a &#8220;dental clinic Atlanta.&#8221; The potential value of consistent patients they might get from such a search is enormous, ranging from thousands to even millions overall.<\/p><p>Now, apply that to your dental practice.<\/p><p>When patients search for dental services in your area, what appears at the top of search engine results can make a <strong>huge<\/strong> difference.\u00a0<\/p><p>At the top, you&#8217;ll see local service ads, which are directly tied to a local business profile \u2013 that&#8217;s your practice. This is a unique feature of local dental SEO, specifically tailored to businesses like yours.<\/p><p>Scroll down a bit, and there are the regular pay-per-click ads, run through platforms like <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a>. These are different from <strong>local service ads<\/strong>, which are tied to your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Business Profile<\/a>.\u00a0<\/p><p>It&#8217;s crucial to understand that each of these types demands a unique approach. You can&#8217;t run the same type of ads on both; each requires a different <strong>strategy<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc45634 elementor-widget elementor-widget-image\" data-id=\"cc45634\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"425\" src=\"https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1-1024x544.png\" class=\"attachment-large size-large wp-image-4460\" alt=\"Local PPC Ads for Dental Clinics\" srcset=\"https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1-1024x544.png 1024w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1-300x159.png 300w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1-768x408.png 768w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1-1536x816.png 1536w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1.png 1651w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07974e0 elementor-widget elementor-widget-text-editor\" data-id=\"07974e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For your dental practice, this means leveraging both your Google Business Profile for local service ads and using platforms like Google Ads for broader reach.\u00a0<\/p><p>By <strong>effectively<\/strong> using these tools, you can significantly increase your practice&#8217;s visibility to potential patients in your area, ultimately driving more appointments and revenue.\u00a0<\/p><p>This dual approach in local dental SEO is key to maximizing your online presence and attracting the right patients to your dental practice.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1268305 elementor-widget elementor-widget-heading\" data-id=\"1268305\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Power of Local Marketing for Dental Practices<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363d633 elementor-widget elementor-widget-text-editor\" data-id=\"363d633\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is all about the power of local marketing, especially for dental practices like yours.\u00a0<\/p><p>When someone searches for a service you offer, what appears at the top of Google&#8217;s search results <strong>captures<\/strong> about 80% of their attention.\u00a0<\/p><p>This is prime digital real estate, and Google is increasingly allocating this space to local businesses in response to high-value searches.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235615e elementor-widget elementor-widget-heading\" data-id=\"235615e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Google Prioritizes Local Businesses?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5e0d7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e5e0d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Why does Google do this?\u00a0<\/p><p>It boils down to customer behavior. Think about it: when you search for something specific services, what&#8217;s your first choice? You probably look for the map to gauge proximity. You want to see a selection of businesses, so you have options.\u00a0<\/p><p>Reviews matter a lot, right? You can easily click in, see pictures, and get a feel for the place. It&#8217;s a much faster experience than navigating to a bunch of individual websites.\u00a0<\/p><p>All the information you need is right there, and you can make a decision on the spot.<\/p><p>This is exactly where Google is heading. They&#8217;re focusing on making this process as quick and efficient as possible for the user.\u00a0<\/p><p>For your dental practice, this means your Google Business Profile \u2013 showcasing your location, patient reviews, and quick info \u2013 becomes a crucial tool.\u00a0<\/p><p>It&#8217;s not just about being on the map; it&#8217;s about standing out right there in the search results, where decisions are made.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4724f21 elementor-widget elementor-widget-heading\" data-id=\"4724f21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How AI and Semantic Geography Changing the Search Algorithms?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a7984 elementor-widget elementor-widget-text-editor\" data-id=\"92a7984\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This approach is part of a bigger shift towards leveraging AI and SG (semantic geography) in search algorithms, making local searches more intuitive and user-friendly.\u00a0<\/p><p>For your practice, staying ahead in this game means focusing on your local online presence, ensuring that when potential patients are looking, they find you quickly, see the best of what you offer, and choose your practice over others.<\/p><p>When we talk about traditional SEO, it&#8217;s a whole different ballgame, especially for dental practices. Imagine this: you are in Atlanta and type in a search, &#8220;Dental Clinic Atlanta&#8221; and you have to scroll way down past the ads, past the GBP (Google Business Profiles) profiles, to find the traditional SEO results.\u00a0<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">What do you see there?\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">It&#8217;s often not individual dental practices, but rather big aggregator sites. These sites dominate the local organic searches, leaving about a 50-50 chance for a local dentists like yours to actually appear in these slots even sometimes on the first page of google.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d7664 elementor-widget elementor-widget-image\" data-id=\"44d7664\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"921\" height=\"2560\" src=\"https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-SEO-Search-Dental-Clinic-Atlanta-scaled.webp\" class=\"attachment-full size-full wp-image-4784\" alt=\"Local SEO Search Result Page\" srcset=\"https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-SEO-Search-Dental-Clinic-Atlanta-scaled.webp 921w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-SEO-Search-Dental-Clinic-Atlanta-108x300.webp 108w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-SEO-Search-Dental-Clinic-Atlanta-368x1024.webp 368w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-SEO-Search-Dental-Clinic-Atlanta-768x2135.webp 768w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-SEO-Search-Dental-Clinic-Atlanta-737x2048.webp 737w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b2258 elementor-widget elementor-widget-heading\" data-id=\"03b2258\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Local SEO vs Traditional SEO: Navigating the Changes\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf9f8c elementor-widget elementor-widget-text-editor\" data-id=\"ccf9f8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now, this is crucial to understand. In the past, I might have steered clients towards focusing solely on <strong>traditional SEO,<\/strong> but Google&#8217;s landscape is changing.\u00a0<\/p><p>Google is de-prioritizing these traditional listings. Why? Because of AI and the surge in content creation. These types of results are becoming less valuable in Google&#8217;s eyes.\u00a0<\/p><p>The algorithm is evolving, focusing more on what users want to engage with.<\/p><p>For a dental industry, this means rethinking strategy. If you&#8217;re only focusing on traditional dental search engine optimization, you&#8217;re missing out on the prime real estate at the top of the search page.\u00a0<\/p><p>That&#8217;s where the local listings and ads are, and that&#8217;s where people are clicking without having to scroll.\u00a0<\/p><p>So, what does this mean for your dental practice? It means adapting to the shift in Google&#8217;s focus.\u00a0<\/p><p>Prioritize your local SEO, make sure your Google Business Profile is top-notch, and consider how paid ads can supplement your presence.\u00a0<\/p><p>T<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">his approach is about aligning with how people are actually using Google today \u2013 looking for quick, relevant, local results.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">It&#8217;s about making sure that when someone in your area searches for dental services, your practice isn&#8217;t just a scroll-away option, but a top-of-the-page, can&#8217;t-miss choice.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b63eff9 elementor-widget elementor-widget-text-editor\" data-id=\"b63eff9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is a crucial insight, particularly for dental practices.\u00a0<\/p><p>I often see this scenario: a prospect comes to our agency after another agency has shown them screenshots of their website ranking first for valuable keywords.\u00a0<\/p><p>But despite these high website rankings, they&#8217;re not seeing any real increase in leads or phone calls. Why is this happening?\u00a0<\/p><p>Because those rankings, often tracked by tools like <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a>, <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Semrush<\/a>, or various rank trackers, are focusing on the lower part of the search results page, not the \u201cmouse pack\u201d or local listings, which is a whole different ball game.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bff3c9 elementor-widget elementor-widget-heading\" data-id=\"7bff3c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimizing Your Google Business Profile: Key to Visibility for Dental SEO\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7406bf elementor-widget elementor-widget-text-editor\" data-id=\"c7406bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To truly make an impact, you have to be visible in the local listings section.\u00a0<\/p><p>You could be ranking first in traditional SEO and still not get the phone calls you expect, simply because your listing is buried under all the other content that Google prioritizes.<\/p><p>And here\u2019s the thing \u2013 this trend isn&#8217;t going away.\u00a0<\/p><p>Google is pushing this because it provides a better experience for searchers. Plus, they\u2019re still monetizing it effectively. The top of the search results page is loaded with ads, and even within the local listings (the \u201cmouse pack\u201d), there&#8217;s space for paid placements.\u00a0<\/p><p>So, for Google, it\u2019s a win-win: they&#8217;re enhancing the user experience and still making their revenue.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1fa57e elementor-widget elementor-widget-image\" data-id=\"b1fa57e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"359\" src=\"https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Google-map-search-results-1024x460.png\" class=\"attachment-large size-large wp-image-4461\" alt=\"Local map search result\" srcset=\"https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Google-map-search-results-1024x460.png 1024w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Google-map-search-results-300x135.png 300w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Google-map-search-results-768x345.png 768w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Google-map-search-results.png 1454w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89af5a2 elementor-widget elementor-widget-text-editor\" data-id=\"89af5a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For your dental practice, this means that focusing solely on traditional SEO tactics is no longer sufficient.\u00a0<\/p><p>While other SEOs might be busy debating the finer points of canonical tags and the <strong>impact<\/strong> of AI, Google is moving on.\u00a0<\/p><p>They\u2019re prioritizing a model that benefits both users and their revenue stream, with less emphasis on the lower-ranking traditional SEO results.<\/p><p>In summary, your strategy needs to adapt to this reality. Ensure your practice stands out where it matters most \u2013 in the local listings and ad spaces that catch immediate attention.\u00a0<\/p><p>This approach is not just about surviving in the ever-changing landscape of SEO; it&#8217;s about thriving in a space where your potential local patients are actively looking and making their choices.<\/p><p>The future of search, especially for dental practices, is already taking shape. Let&#8217;s break it down with Google&#8217;s SGE (Semantic Geography Engine), their AI-driven search engine.\u00a0<\/p><p>When I mimic a typical search in SGE, the layout is similar but not identical to the traditional search. You see the four ads on top, followed by the maps pack. However, there are no Local Service Ads (LSAs) in SGE since it&#8217;s more of a demo at this stage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c902124 elementor-widget elementor-widget-image\" data-id=\"c902124\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"425\" src=\"https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1-1024x544.png\" class=\"attachment-large size-large wp-image-4460\" alt=\"Local PPC Ads for Dental Clinics\" srcset=\"https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1-1024x544.png 1024w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1-300x159.png 300w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1-768x408.png 768w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1-1536x816.png 1536w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Local-Search-Dental-1.png 1651w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca993bb elementor-widget elementor-widget-text-editor\" data-id=\"ca993bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now, let&#8217;s delve deeper. When we generate results in SGE (Google Search Engine), the maps pack still dominates, pulling results primarily from Google Business Profiles, not dental websites.\u00a0<\/p><p>This highlights the continuing <b>importance<\/b> of your Google Business Profile in SEO strategies.\u00a0<\/p><p>The traditional listings do appear in SGE, and they still hold some prominence.\u00a0<\/p><p>However, when it comes to digital real estate, they only take up about 10% of the space, with the rest dedicated to the maps and Google Business Profile listings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130b18b elementor-widget elementor-widget-image\" data-id=\"130b18b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"359\" src=\"https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Google-map-search-results-1024x460.png\" class=\"attachment-large size-large wp-image-4461\" alt=\"Local map search result\" srcset=\"https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Google-map-search-results-1024x460.png 1024w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Google-map-search-results-300x135.png 300w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Google-map-search-results-768x345.png 768w, https:\/\/zacharypellison.com\/wp-content\/uploads\/2023\/12\/Google-map-search-results.png 1454w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740dfee elementor-widget elementor-widget-text-editor\" data-id=\"740dfee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For your dental practice, this signals a clear direction.\u00a0<\/p><p>While traditional SEO and website optimization remain important, the real focus should be on <b>optimizing<\/b> your Google Business Profile and ensuring prominence in the maps pack.\u00a0<\/p><p>This is where the majority of user attention is going, and adapting to this trend is crucial for staying relevant and visible in search results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3f3cd elementor-widget elementor-widget-heading\" data-id=\"9f3f3cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: A Focus on Local Listings, Maps Pack, and Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62607b1 elementor-widget elementor-widget-text-editor\" data-id=\"62607b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In summary, as Google&#8217;s search algorithms evolve with AI and semantic understanding, the way your dental practice appears in search results also needs to evolve.\u00a0<\/p><p>Focusing on your local presence, ensuring accurate and appealing Google Business Profile listings, and understanding the dynamics of the maps pack are key to attracting target prospective patients in this new era of search.<\/p><p>What this tells us is clear: Google currently <b>favors<\/b> local search results, and this trend is likely to continue, if not intensify, in the future.\u00a0<\/p><p>For dental practices, the implication is straightforward. It\u2019s not about choosing between local and traditional SEO anymore; it\u2019s about focusing on what actually drives results.<\/p><p>Why would we, as an agency, pour years of experience and resources into content marketing and traditional SEO that\u2019s way down the page, where fewer people are looking?\u00a0<\/p><p>It just doesn&#8217;t make sense, especially when that part of the search results page is shrinking in importance.\u00a0<\/p><p>That&#8217;s why I&#8217;ve completely changed my stance on local SEO. For businesses like law firms, and similarly for dental practices, a local-first approach is now essential.<\/p><p>We can significantly boost a practice&#8217;s visibility in the maps pack within 60 days by enhancing your Google Business Profile, garnering reviews, engaging in local link building, and optimizing website structure. This approach requires less effort but yields faster and better organic results.<\/p><p>Additionally, we\u2019re <b>integrating<\/b> Local Service Ads (LSAs) into our strategy.\u00a0<\/p><p>We&#8217;re even offering to set up LSAs for our clients for free, as they&#8217;re closely tied to the local business profile and relatively straightforward to manage. And for those with the budget, we\u2019re layering paid search on top of that.<\/p><p>The key takeaway is that we\u2019re no longer fixating on tracking rankings in the traditional SEO section of the search results.\u00a0<\/p><p>Our focus has shifted to maximizing marketing plan where it counts most in today\u2019s search landscape \u2013 in the local listings, maps pack, and related ads.\u00a0<\/p><p>This is where your dental practice has the best chance to be seen, attract new patients, and thrive.<\/p><p>If you would like a <b>risk free<\/b> marketing package made for your dental clinic, schedule a free call and our proven dental ppc and dental seo agency can implement all of this for you, no upfront cost.\u00a0<\/p><p>Once you see the difference, you can start paying.\u00a0Schedule by clicking <a href=\"https:\/\/zacharypellison.com\/get-custom-marketing-package\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a><\/p><p>Reach out with any questions!\u00a0 Good luck with with you dental marketing.<br \/><br \/>&#8211; Zachary Ellison | Digital Marketing Specialist<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trends That Will Define Your Digital Success in 2024 I&#8217;ve got to say, when it comes to local dental SEO, especially for dentists like you, I was pretty hesitant in the past. I mean, about eight years ago, I was the guy saying I wouldn\u2019t touch a local SEO campaign with a ten-foot pole! My [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[19],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zacharypellison.com\/wp-json\/wp\/v2\/posts\/4505"}],"collection":[{"href":"https:\/\/zacharypellison.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zacharypellison.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zacharypellison.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zacharypellison.com\/wp-json\/wp\/v2\/comments?post=4505"}],"version-history":[{"count":32,"href":"https:\/\/zacharypellison.com\/wp-json\/wp\/v2\/posts\/4505\/revisions"}],"predecessor-version":[{"id":4787,"href":"https:\/\/zacharypellison.com\/wp-json\/wp\/v2\/posts\/4505\/revisions\/4787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zacharypellison.com\/wp-json\/wp\/v2\/media\/4604"}],"wp:attachment":[{"href":"https:\/\/zacharypellison.com\/wp-json\/wp\/v2\/media?parent=4505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zacharypellison.com\/wp-json\/wp\/v2\/categories?post=4505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zacharypellison.com\/wp-json\/wp\/v2\/tags?post=4505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}